Helenor launched TrooFoods Ltd and the TrooGranola brand as it combined a few of her greatest passions – getting people to eat better food (especially for breakfast); building stronger communities and community spirit and entrepreneurship.

She has been on the look out for a great idea where she could put her energy and enthusiasm to good use for many years; and now the time has come…

Inspiration : the fact that there are 2.6bn missed breakfasts in the UK every year!

Ambition : to leave a legacy of positivity; in terms of spreading a ‘can do’ attitude; having a strong community impact and enjoying a happy, thriving family life.

It is a small family run business at the moment, but they do have ambitious plans.  Everyone is involved – Helenor, Mike and the children Carys and Euan.



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